"Individuals' conscious or unconscious reference to their own national culture, to home-country norms, values, as well as to their knowledge and experience, in the process of making decisions in the host country" is the definition of:
A) the domestic market extension concept
B) a regiocentric orientation
C) a universal consumer segment
D) the self reference criterion
Correct Answer:
Verified
Q95: When doing business in Latin America, a
Q96: The objective of a(n) _ company is
Q97: An example of psychological obstacle to internationalization
Q98: Example(s) of obstacles to internationalization can be:
A)financial
Q99: Firms with a _ orientation are guided
Q101: While competition can be a driver of
Q102: _ barriers include blocking channels of distribution,
Q103: Economic growth constitutes a very important driver
Q104: Consumers who have traveled abroad bring with
Q105: The transition of the former _ countries
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