Phillip Morris advertises its Lark and Parliament brands in Japan and China using glamorous American images.

Name: Phillip Morris advertises its Lark and Parliament brands in Japan and China using glamorous American images.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Phillip Morris advertises its Lark and Parliament brands in Japan using glamorous American images. However, the Chinese are reticent to fully buy into U.S. values so Phillip Morris cannot advertise the same way in China. In fact, China bans mass media tobacco advertising.

Phillip Morris Advertises Its Lark and Parliament Brands in Japan