Geographic segmentation can be performed at the macro-segmentation level.

Name: Geographic segmentation can be performed at the macro-segmentation level.
Brand: Quizplus
Rating: 4.9 (64 reviews)

Question

Quizplus · Accepted Answer

Because "macro" segmentation is country-level segmentation, geographic segmentation can be performed at the macro-segmentation level. In macro-segmentation the marketer typically looks at indicators such as membership in international trade forums, regional blocks and country analysis.

Geographic Segmentation Can Be Performed at the Macro-Segmentation Level