Companies that have ample resources can, and often do, address the needs of all segments of consumers.

Question

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Companies that have ample resources can, and often do, address the needs of all segments of consumers. Proctor & Gamble, Henkel, and Kraft all attempt to target all consumers with the products they sell, filling the supermarket and discount store shelf space with what seemingly are competing brands and saturating the media with their communication, meeting all related needs of the global consumer.

Companies That Have Ample Resources Can, and Often Do, Address