European consumers tend to be very brand-name conscious, and are especially loyal to top brands.

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European consumers tend to be very brand-name conscious, and are especially loyal to top brands. For example, in urban areas, high-priced designers such as Prada, Escada, Dolce & Gabana, and Diesel jeans are common among middle and upper-middle class consumers, who might otherwise live in small rental apartments.

European Consumers Tend to Be Very Brand-Name Conscious, and Are