Dr.St.George is examining pro-war messages from the late 1960s and early 1970s.She explores various advertisements,looking for words such as war,conflict,Vietnam,and violent engagement.This situation is an example of which unit of analysis?
A)Semantics
B)Characters
C)Concepts
D)Items

Question

Quizplus · Accepted Answer

The unit of analysis in this situation is concepts, as Dr. St. George is examining the use of certain words or ideas (such as war, conflict, etc.) within the advertisements. Semantics refers to the study of meaning in language, but alone does not capture the larger context of the situation. Characters and items are not relevant in this scenario.

DrStGeorge Is Examining Pro-War Messages from the Late 1960s and Early