Firms pursuing a global standardization strategy must cope with a higher level of ________, and this raises their costs of control.

Question

Quizplus · Accepted Answer

Although firms pursuing a global standardization strategy can reap the cost benefits of location and experience curve economies, they must cope with a higher level of performance ambiguity, and this raises the costs of control (in comparison with firms pursuing an international or localization strategy).

Firms Pursuing a Global Standardization Strategy Must Cope with a Higher