Although Tracith is one of the best supermarkets in the coastal town of Dawntonia, it fails to retain customers. To solve this problem, Edna, the newly appointed marketing manager at Tracith, decides to implement a customer loyalty program. This program would include a membership card and a mobile app that can only be accessed using the membership card number. The mobile app will be enabled to show real-time availability of products at the supermarket. In the context of managerial roles, which of the following decisional roles is illustrated by Edna in this scenario?
A) The entrepreneur role
B) The liaison role
C) The disseminator role
D) The spokesperson role

Question

Quizplus · Accepted Answer

Edna is taking on the entrepreneur role by identifying a problem in customer retention and coming up with a solution in the form of a customer loyalty program.

Although Tracith Is One of the Best Supermarkets in the Coastal