Dreaming Wares is a manufacturer of kitchen utensils. As Dreaming Wares is aware of the toxicity associated with polyvinyl chloride present in plastic, it refrains from using polyvinyl in its products. This significantly raises the costs for Dreaming Wares. Which of the following social responsiveness strategies is Dreaming Wares using in this scenario?

Question

Quizplus · Accepted Answer

Dreaming Wares is using a proactive social responsiveness strategy by refraining from using polyvinyl chloride despite the cost increase. This shows that the company is taking a preemptive approach towards potential environmental and health concerns associated with plastic materials.

Dreaming Wares Is a Manufacturer of Kitchen Utensils