The marketing managers of Point Inc. are having a conflict over how they can improve the marketing strategies of their company. The managers are disagreeing on the views presented by each other based on their experiences and knowledge. In this scenario, the managers are engaging in _____.
A) a-type conflict
B) a personal conflict
C) c-type conflict
D) channel conflict

Question

Quizplus · Accepted Answer

The conflict between the marketing managers of Point Inc. is a c-type conflict, which arises due to differences in viewpoints and ideas related to work, rather than personal issues. This type of conflict can be constructive, as it can lead to improved decision-making and problem-solving. A-type conflict, on the other hand, is a more destructive type of conflict that concerns personality clashes and power struggles. Personal conflict involves personal issues or disagreements that are unrelated to work, while channel conflict refers to conflicts between different parties involved in the marketing channel, such as manufacturers, wholesalers, and retailers.

The Marketing Managers of Point Inc