The two kinds of cooperative contracts in global business are:
A) exporting and importing.
B) joint ventures and consortia.
C) strategic alliances and wholly owned affiliates.
D) licensing and franchising.

Question

Quizplus · Accepted Answer

Licensing and franchising are cooperative contracts where a company allows another to use its brand, product, or business model in exchange for fees or royalties.

The Two Kinds of Cooperative Contracts in Global Business Are