Organizations are increasingly adjusting their processes and positioning their products as environment friendly and sustainable in order to increase their appeal to consumers. This is a response to changes in ________.
A) demographic trends
B) social trends
C) cultural trends
D) legal requirements
E) nature of the workforce

Question

Quizplus · Accepted Answer

Social trends don't remain static. Consumers now meet and share information in chat rooms and blogs. Companies must continually adjust product and marketing strategies to be sensitive to changing social trends. Consumers, employees, and organizational leaders are more sensitive to environmental concerns. "Green" practices are quickly becoming expected rather than optional.

Organizations Are Increasingly Adjusting Their Processes and Positioning Their Products