Microsoft promised to put a computer within an arm's reach of every consumer in the world. This could be considered a statement of __________.
A) strategic intent
B) strategy
C) competitive advantage
D) global positioning

Question

Quizplus · Accepted Answer

Microsoft's statement of putting a computer within an arm's reach of every consumer in the world is a statement of strategic intent - a long-term goal that guides the company's overall direction and decision-making. It is not a specific strategy, competitive advantage, or global positioning statement.

Microsoft Promised to Put a Computer Within an Arm's Reach