A __________ strategy views the world as one market and adopts standard products and advertising for use worldwide.
A) multidomestic
B) globalization
C) diversification
D) transnational

Question

Quizplus · Accepted Answer

The described strategy is known as globalization, which focuses on standardization of products and advertising across different markets without adapting to local needs and preferences. This approach assumes that customers across different cultures and regions have similar needs and wants, so a uniform marketing mix can be used globally to achieve cost efficiencies and global brand recognition.

A __________ Strategy Views the World as One Market and Adopts