PPR,the French retail and luxury goods group,announced plans to sell its Printemps department store chain.Through re-engineering,the company hopes to increase its profit margins,improve inventory turnover,and make itself more attractive to investors.What sort of advantage will PPR create by restructuring and selling off the department chain that does not complement its luxury product lines?
A) a brand name advantage
B) a niche competitive advantage
C) a cost competitive advantage
D) a marketing competitive advantage
Correct Answer:
Verified
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