Pulte Homes, a national homebuilder, needs to control costs. Research done by Pulte Homes determined that 80 percent of its homebuyers selected the same countertops, floors, carpets, and toilets. Pulte Homes cut its costs by reducing the variety of options offered without having any effect on the majority of its buyers. Which type of data did it use to do this?
A)primary
B)secondary
C)dichotomous
D)convenience

Question

Quizplus · Accepted Answer

Pulte Homes used primary data, which is data collected firsthand for a specific research purpose. In this case, the company gathered information directly from its homebuyers regarding their preferences for countertops, floors, carpets, and toilets. This direct collection of data enabled them to make informed decisions about reducing the variety of options offered.

Pulte Homes, a National Homebuilder, Needs to Control Costs