Which of the following statements best describes the differences between the business market and the consumer market?
A) Organizational buying decisions are usually made independently by a purchasing agent while consumer buying decisions are made jointly.
B) Business customers tend to be more geographically concentrated whereas customers in consumer markets tend to be more geographically dispersed.
C) The channel of distribution is less often direct for business markets than for consumer markets.
D) Purchasing by businesses is a less formal process than it is in consumer markets.
Correct Answer:
Verified
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