Women have been treated as second-class citizens by the sporting goods industry,but in 2002,sporting goods manufacturers and retailers began aggressively pursuing this market.Nike opened two women-only boutiques called Nike Goddess to test how receptive women are to its new merchandising concepts.Which type of demographic segmentation is the sporting goods industry using?
A)lifestyle
B)usage rate
C)benefit
D)gender

Question

Quizplus · Accepted Answer

Gender is a demographic variable;benefit and lifestyle are not.

Women Have Been Treated as Second-Class Citizens by the Sporting