Supermarket chain Albertsons has rolled out Essensia,a product line consisting of cookies,crackers,frozen foods,and frozen desserts "only available at your local store." The Essensia brand,which is owned by Albertsons,is an example of which type of brand?
A)master
B)private
C)family
D)manufacturers'

Question

Quizplus · Accepted Answer

Manufacturers must decide whether to use their own names on their products or to distribute the products with a wholesaler's or retailer's brand name.If they use the name of a wholesaler or retailer,it is a private branding strategy.

Supermarket Chain Albertsons Has Rolled Out Essensia,a Product Line Consisting