You are a product manager for a manufacturer of trampolines.You have determined that the trampoline is in the maturity stage of the product life cycle.What should you do to keep your product from entering the decline stage?
A)use promotion to increase primary demand for trampolines
B)raise the price of your trampolines because customers are not price sensitive in this stage
C)eliminate all unnecessary marketing expense
D)promote trampolines heavily to dealers and customers

Question

Quizplus · Accepted Answer

In the maturity stage, the market is saturated and competition is high, so it's important to promote the product heavily to dealers and customers to maintain or increase market share. This will keep the product top of mind and relevant to customers. Choices A and B are not ideal because increasing primary demand or raising prices may not be effective in this stage. Choice C may do more harm than good by eliminating necessary marketing expenses that could support the product's success.

You Are a Product Manager for a Manufacturer of Trampolines