Gifts in Kind International is a nonprofit organization that gathers new and used merchandise and distributes it to charities nationwide. Why might traditional promotional tools be inadequate to motivate its target markets?

Question

Quizplus · Accepted Answer

Traditional promotional tools such as advertising and sales promotion are designed to motivate consumers to buy a product or service. However, in the case of Gifts in Kind International, the target market is primarily charities and nonprofit organizations who are not motivated by consumer involvement in the same way. Therefore, traditional promotional tools may not be effective in reaching this target market.

Gifts in Kind International Is a Nonprofit Organization That Gathers