Marketing channels make distribution simpler by reducing the number of transactions required to get products from manufacturers to consumers.What is this called?

Question

Quizplus · Accepted Answer

This is called contact efficiency, which is the ability of marketing channels to reduce the number of transactions required to get products from manufacturers to consumers. By streamlining the distribution process, marketing channels make it easier for products to reach their intended audiences in a timely and cost-effective manner. Other alternatives are not relevant to the provided statement.

Marketing Channels Make Distribution Simpler by Reducing the Number of Transactions