In 2001,the United Church,the Second Largest Protestant Denomination in Canada,launched

In 2001,the United Church,the second largest Protestant denomination in Canada,launched a four-year,$20 million national ad campaign.The theologically gentle but culturally edgy ads are aimed at Canadians who are "unchurched"-people who know the name United but don't know anything else about it.The "Igniting Ministries" ads have appeared on the CTV television network and Canadian cable TV.The purpose of the ads is to draw more people through United church doors in a time when mainline Protestant denominations are struggling.
-Refer to United Church.How might the United United Church benefit from use of integrated marketing communications (IMC) ?

A) Ads built using the IMC concept are not as closely regulated by the Federal Trade Commission.
B) Noise can be eliminated from the communication channel with the use of IMC concepts.
C) Correct decoding is guaranteed with the application of IMC concepts.
D) The application of IMC concepts allows marketers to reach a more fragmented market.