The goal of one type of advertising is to influence demand for a specific brand of good or service.Such advertising is less informational and more emotional;the emphasis is on brand name,recall,and favourable attitude toward the brand.What is the type of advertising being described?
A)pioneering
B)objective-specific
C)competitive
D)comparative

Question

Quizplus · Accepted Answer

The type of advertising being described is competitive advertising, which seeks to influence demand for a specific brand by creating a favorable attitude towards it and emphasizing brand recall. It is different from pioneering advertising, which aims to create demand for a new product or product category, and objective-specific advertising, which provides factual information about a product or service. Comparative advertising, on the other hand, compares a brand with its competitors to assert its superiority.

The Goal of One Type of Advertising Is to Influence