In 2006,the International Dairy Food Association introduced "Body by Milk," which is a continuity program that lets consumers use UPCs and expiration dates from milk containers to bid on goods ranging from T-shirts and hats to musical instruments and cell phones.
-Refer to Body by Milk.The bidding is done using UPCs and expiration dates from milk containers. What is "Body by Milk" an example of?

Question

Quizplus · Accepted Answer

Loyalty marketing or frequent buyer programs induce brand loyalty by rewarding customers for multiple purchases.

In 2006,the International Dairy Food Association Introduced "Body by Milk