Josh Moran is in charge of finding sponsors for the 2007 Reno Rodeo.He is currently talking to a marketing representative from Wrangler jeans to try to convince Wrangler to sponsor the event.Moran is engaged in personal selling.

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between a salesperson and a potential customer. In this scenario, Josh Moran is personally communicating with a marketing representative from Wrangler to try to convince them to sponsor the event, which falls under the definition of personal selling.

Josh Moran Is in Charge of Finding Sponsors for the 2007