Apple Inc.has developed iTunes,a unique propriety software system that supports Apple's need to delivery digital content to its customers. Apple chooses to develop iTunes rather than use an existing enterprise system solution,most likely because:
A)The critical process of content delivery is Apple's strategic advantage.
B)The ability to integrate with existing enterprise systems does not exist.
C)It was too costly for Apple to purchase an enterprise system.
D)Apple was not satisfied with the look and feel of existing enterprise systems.

Question

Quizplus · Accepted Answer

Apple's strategic advantage is delivering digital content to its customers, and therefore, developing iTunes as a unique proprietary software system allows them to maintain control over this critical process. Using an existing enterprise system solution may not have provided Apple the level of control they desired over the digital content delivery process, which is crucial to their competitive advantage.

Apple IncHas Developed ITunes,a Unique Propriety Software System That Supports Apple's