A local marketing firm is considering launching a new and extensive social media marketing campaign. This investment of resources is being looked at through the length of the project since it is anticipated to last at least 5 years. What financial calculation should be used to compute the time value of money?
A) ROI
B) NPV
C) EVA
D) IRR
E) TCO

Question

Quizplus · Accepted Answer

NPV (Net Present Value) is used to calculate the time value of money for long-term projects by discounting future cash flows to their present value.

A Local Marketing Firm Is Considering Launching a New and Extensive