An example of a market where a Bertrand model would be not be plausible is the market for

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In a Bertrand model, firms compete by setting prices. The market for toothpicks is not suitable for a Bertrand model because toothpicks are a highly homogeneous product with minimal differentiation, leading to price competition that would drive prices down to marginal cost, leaving little room for strategic pricing behavior.

An Example of a Market Where a Bertrand Model Would