A(n) ________ is the set of actual and potential buyers of a product or service.
A) market
B) control group
C) subsidiary
D) focus group
E) audience

Question

Quizplus · Accepted Answer

A market is defined as the set of actual and potential buyers of a product or service. This includes all individuals or organizations that have a need or desire for the product or service and have the ability to purchase it. The market may also include individuals or organizations who are not currently purchasing the product or service, but have the potential to do so in the future. Therefore, option A is the best choice as it provides the most accurate definition of a market. Option B (control group) refers to a group in an experiment that is used for comparison purposes, option C (subsidiary) refers to a company that is controlled by another company, option D (focus group) refers to a group of individuals who are asked to provide feedback on a product or service, and option E (audience) refers to the group of people who are watching, listening to, or reading a particular piece of media or content.

A(n) ________ Is the Set of Actual and Potential Buyers