Customer satisfaction is a goal that companies strive to earn. Companies can achieve customer delight by ________.
A) regularly putting products on sale
B) promising only what they can deliver and then delivering more than they promise
C) offering promotional deals such as "buy one and get one free"
D) creating contests with exciting prizes
E) using celebrities to advertise the products

Question

Quizplus · Accepted Answer

Customer delight is achieved by exceeding customer expectations and creating an emotional connection with them. Promising only what can be delivered and then delivering more than what was promised is a surefire way to achieve customer delight. This creates a positive experience for the customer and fosters loyalty towards the company. While the other options listed can be effective marketing tactics, they may not necessarily lead to customer delight or long-term customer loyalty.

Customer Satisfaction Is a Goal That Companies Strive to Earn