Cape Sky Inc., an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The Cape Sky logo and name are displayed throughout the racecourse. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics?

Question

Quizplus · Accepted Answer

The New York City Marathon is a massive event that attracts over a million fans and hundreds of millions of viewers worldwide, making it an excellent opportunity for Cape Sky Inc. to gain visibility and recognition among the general public. The general publics refer to the diverse group of people who are interested in or affected by the activities of an organization, and sponsoring a high-profile event like the New York City Marathon can help Cape Sky Inc. enhance its brand recognition and reputation with a broad range of potential customers. Financial publics, citizen-action publics, government publics, and internal publics are not the most appropriate target audiences for a marathon sponsorship.