For marketing information to have value, it must be available to decision makers. This may include non-routine information for special situations. Companies frequently use ________ in these instances.
A) e-mail messages
B) computer extranets
C) company intranet and internal CRM systems
D) scanned documents and faxes
E) video conferences

Question

Quizplus · Accepted Answer

Company intranet and internal CRM systems are designed to provide access to internal information for decision makers. This includes non-routine information for special situations. E-mail messages, scanned documents, and faxes may be used, but they are not as efficient or organized as internal CRM systems. Computer extranets and video conferences are designed for external communication and may not provide the necessary security or accessibility for internal marketing information.

For Marketing Information to Have Value, It Must Be Available