Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?
A) economic risks
B) attitudes of others
C) cognitive dissonance
D) alternative evaluation
E) buyer's remorse

Question

Quizplus · Accepted Answer

The attitudes of others can influence a consumer's purchase decision by affecting their confidence or perception of the product, potentially altering their initial purchase intention.

Generally, the Consumer's Purchase Decision Will Be to Buy the Most