If a television commercial selling a new car presents strong arguments,analyses,facts,and logic,we would say that ____ has been used.

Question

Quizplus · Accepted Answer

The central route for persuasion involves presenting strong arguments, analyses, facts, and logic to persuade someone to come to a certain conclusion. This is different from the peripheral route, which involves focusing on superficial, non-substantive factors such as emotions, physical attractiveness, and celebrity endorsements. In the case of a car commercial using strong logical arguments, it is likely that the central route for persuasion is being used. Cognitive dissonance and compliance do not relate to this type of persuasive communication.

If a Television Commercial Selling a New Car Presents Strong