________ segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.
A) Geographic
B) Benefit
C) Occasion
D) Psychographic
E) Demographic

Question

Quizplus · Accepted Answer

Demographic segmentation is used to divide the market into segments based on variables like age, gender, income, and education. This information helps businesses to understand the characteristics of their customers and tailor their marketing efforts to reach specific consumer groups.

________ Segmentation Divides the Market into Segments Based on Variables