A market segment that is large enough or profitable enough to serve is ________.
A) measurable
B) accessible
C) substantial
D) profitable
E) differentiable

Question

Quizplus · Accepted Answer

A market segment must be substantial, meaning it is large enough or profitable enough to serve, in order for it to be a viable target for a company. Measurable, accessible, profitable, and differentiable are also important characteristics of a market segment, but they do not necessarily indicate its overall size or potential profitability.

A Market Segment That Is Large Enough or Profitable Enough