Different soft drinks target different personalities. This is an example of ________ segmentation.
A) psychographic
B) demographic
C) occasion
D) life-cycle
E) benefits
Correct Answer:
Verified
Q67: Benefit segmentation requires finding the major benefits
Q68: Through market targeting, companies divide large, diverse
Q69: Briefly describe occasion segmentation.
Q70: Explain the different segmentation variables used in
Q71: List three variables that are used in
Q73: Define psychographic segmentation.
Q74: Gender segmentation has long been used in
Q75: Why are demographic factors the most popular
Q76: When segmenting by user status, markets are
Q77: Briefly describe geographic segmentation.
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