Psychographic segmentation divides buyers into different segments based on lifestyle or personality characteristics.

Question

Quizplus · Accepted Answer

Psychographic segmentation is a type of market segmentation that divides consumers based on their lifestyles, personalities, values, attitudes, interests, and behaviors. This segmentation approach considers the psychological aspects of consumer behavior rather than just demographic characteristics (age, gender, income, education, etc.) or geographic variables (location, climate, culture, etc.). Psychographic segmentation can help marketers better understand their target audience's motivations, needs, preferences, and decision-making styles and develop more effective marketing strategies that resonate with their psychographic profiles.

Psychographic Segmentation Divides Buyers into Different Segments Based on Lifestyle