Market targeting is ________.
A) arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
B) dividing a market into distinct groups of buyers who have different needs and characteristics
C) evaluating segment attractiveness and deciding how many and which segment(s) to serve
D) marketing to buyers with separate marketing strategies or mixes
E) differentiating the firm's market offering to create customer value

Question

Quizplus · Accepted Answer

Market targeting refers to the process of evaluating and selecting attractive market segments to serve. This involves analyzing the needs and characteristics of different groups of buyers and deciding which segments are most viable for the company to pursue. Once the company has identified its target segments, it can develop marketing strategies and mixes to effectively reach and satisfy the needs of these buyers. Options A, B, D, and E refer to other aspects of the marketing process, but they do not specifically address the concept of market targeting.

Market Targeting Is ________