With a(n) ________ marketing strategy, a firm goes after a large share of one or a few smaller niches.
A) individual
B) mass
C) concentrated
D) differentiated
E) local

Question

Quizplus · Accepted Answer

A concentrated marketing strategy, also known as niche marketing, involves targeting a specific segment of the market with unique needs or preferences. Rather than trying to appeal to the entire market, the company focuses its resources on one or a few smaller niches. This strategy can be very effective in reaching customers with specific needs and generating customer loyalty.

With A(n) ________ Marketing Strategy, a Firm Goes After a Large