While there may be many differences between brands, not all are meaningful or relevant to consumers. Which of the following is NOT a criterion for establishing the value of a difference to promote?
A) superior; the difference is superior to other ways that customers might obtain the same benefit
B) affordable; buyers can afford to pay the difference
C) profitable; the company can introduce the difference profitably
D) important; the difference delivers a highly valued benefit to target buyers
E) visually appealing; customers will be able to see and appreciate the difference

Question

Quizplus · Accepted Answer

Visual appeal may be a factor in some industries or product categories, but it is not a criterion for establishing the value of a difference to promote. The other criteria listed (superior, affordable, profitable, important) are all essential for determining the value of a difference to promote.

While There May Be Many Differences Between Brands, Not All