Which of the following is one of the four consumer perception dimensions used by ad agency Young & Rubicam to measure brand strength?
A) brand conformance
B) brand consistency
C) brand convenience
D) brand extension
E) brand relevance

Question

Quizplus · Accepted Answer

Young & Rubicam uses four consumer perception dimensions to measure brand strength, which are brand relevance, brand differentiation, brand esteem, and brand knowledge. Among the given choices, only "brand relevance" is one of the dimensions used. "Brand conformance", "brand consistency", "brand convenience", and "brand extension" are not among the dimensions used by Young & Rubicam.

Which of the Following Is One of the Four Consumer