A particular firm added three new products earlier this year to increase variety for customers. Two of the products failed to reach the minimal sales quota. Which of the following is LEAST likely to have been the cause of their failure?
A) The products were priced too high.
B) The products were advertised incorrectly.
C) Competitors fought back harder than expected.
D) Product research was too extensive.
E) The product development costs were high.

Question

Quizplus · Accepted Answer

Extensive product research is unlikely to have caused the failure of the products. In fact, extensive research is generally encouraged to ensure that the products meet customer needs and preferences. The other options (A, B, C, and E) are all possible causes of the failure of the products, as they can all have an impact on sales.

A Particular Firm Added Three New Products Earlier This Year