Which of the following is the practice of inviting broad communities of customers, employees, independent researchers, and members of the public into the new product innovation process?
A) brainstorming
B) idea screening
C) crowdsourcing
D) outsourcing
E) concept testing

Question

Quizplus · Accepted Answer

Crowdsourcing is precisely the practice of involving an extensive range of consumers, employees, third-party researchers, and the public in the innovation phase of a new product, service, or process. Many companies use online platforms to reach out to their audience and gather feedback and insights to enhance the innovation process.

Which of the Following Is the Practice of Inviting Broad