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Companies That Set a Low Price for a New Product

Question 3

Multiple Choice
Companies that set a low price for a new product in order to attract a large number of buyers and a large market share are using the ________ strategy.
A) market-skimming pricing
B) market-penetration pricing
C) cost-plus pricing
D) inclusive pricing
E) exclusive pricing

Companies that set a low price for a new product in order to attract a large number of buyers and a large market share are using the ________ strategy.


A) market-skimming pricing
B) market-penetration pricing
C) cost-plus pricing
D) inclusive pricing
E) exclusive pricing

Correct Answer:

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