Which of the following product mix pricing strategies involves pricing multiple products to be sold together?
A) product line pricing
B) product bundle pricing
C) optional product pricing
D) by-product pricing
E) captive product pricing

Question

Quizplus · Accepted Answer

Product bundle pricing involves offering multiple products together at a reduced price compared to purchasing each item separately. This can create additional value for the customer and increase sales for the company. The other options listed are different product mix pricing strategies.

Which of the Following Product Mix Pricing Strategies Involves Pricing