Which of the following is true of product bundle pricing?
A) It promotes the sale of products that consumers might not otherwise buy.
B) It is used to set prices across an entire product range based on customer evaluations.
C) It forces customers to buy product parts that are only compatible with the main product.
D) It results in companies making fewer-though more profitable-sales.
E) It involves pricing the main product low and setting high markups on the supplies.

Question

Quizplus · Accepted Answer

Product bundle pricing encourages customers to buy a package that includes several products, some of which they may not have purchased alone. This leads to increased sales overall.

Which of the Following Is True of Product Bundle Pricing