When theaters vary seat prices due to audience preferences for seats in coveted rows, they use ________ pricing.
A) customer-segment
B) location-based
C) time-based
D) product line
E) captive product

Question

Quizplus · Accepted Answer

The question describes a situation where theaters vary seat prices based on audience preferences for specific rows. This is an example of location-based pricing, where prices are based on the physical location of the product or service.

When Theaters Vary Seat Prices Due to Audience Preferences for Seats