The "bottom of the pyramid" refers to ________.
A) the world's poorest consumers
B) the middle classes of Brazil, Russia, India, and China
C) a market with little or no purchasing power
D) people with easy access to luxury goods
E) the middle class of high-income countries

Question

Quizplus · Accepted Answer

The term "bottom of the pyramid" refers to the world's poorest consumers. These consumers are typically located in developing countries and have little purchasing power. The concept of serving this market has gained attention in recent years as a way to promote economic development and social change.

The "Bottom of the Pyramid" Refers to ________